JUMA

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A JOURNEY AROUND THE WORLD WITH JUMA AT FOUR SEASONS HOTEL BEIJING 北京四季酒店 跟JUMA一起环游世界

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October 22, 2014 - See exceptional fashion, art and antiques from around the globe in a creative pop-up shop this November at the Four Seasons Hotel Beijing.  

2014年1022 北京四季酒店的快闪潮店,将展出独一无二的时尚作品,艺术品和来自世界各地的古董陈列,给你一个不一样的十一月。

New York-based JUMA launches its new collection, 'Journey by JUMA', in the hotel with a dynamic, multi-colored pop-up from November 3 till 26. This brand new travel-inspired collection of tribal printed accessories will be showcased alongside the JUMA’s ready to wear collection and home line in the lobby of the Four Seasons hotel together with fine 18th century French antiques and art from four corners of the globe curated by the Opulent House.

总部位于纽约的JUMA(竺玛)推出其新系列“竺玛之旅”,从113日至26日,将在四季酒店有一个动态的且多彩的快闪潮店。这一全新的旅行为灵感的部落印花配饰系列将随来自于Opulent House18世纪精致的古董和艺术品一起展出在酒店的大堂正厅。

This pop-up is the culmination of a year of collaboration between JUMA and the Four Seasons Hotel Beijing that has seen the fashion brand's deep archive of prints suffuse the hotel's restaurants like Opus Lounge and Mio with a full range of home accessories and stylish outfits for staff. Inspiration for the prints and silhouettes of this collaboration and Journey range from the Masai tribes of Kenya, to Kazakh horseman, to the spirit of the super-modern fashionists of Beijing and Shanghai. The collaboration was further extended into developing and enhancing the hotel  spa.

快闪潮店是这一年间北京四季酒店与JUMA的精心合作。酒店看到了时尚品牌深厚的底蕴,也由此将酒店套房陈设和服务人员的服装都更换成由品牌设计的全新印花作品。这样的灵感以及合作来源于肯尼亚之旅的马赛人部落、哈萨克骑手的版画和轮廓,以及北京和上海的超现代时尚的精神。合作甚至还延伸到酒店的水疗系统设施领域。

With its deep appreciation for luxury and travel as well as strong affiliation with fashion, culture and arts, the Four Seasons Hotel Beijing is the perfect partner for JUMA in this ongoing collaboration. After launching their collection for the last ten seasons in New York City, usually at Fashion Week, the ‘Journey by JUMA’ collection marks JUMA’s first-ever China launch, and the fashion brand’s new shop in Four Seasons Hotel Beijing’s 6th floor spa is JUMA’s first permanent, standalone retail space in China.  

凭借其奢华和游历,以及强烈倾时尚倾向,文化和艺术的以及对这个世界的感恩,北京四季酒店是JUMA完美的伙伴,并且这种合作还会继续下去。在时装周的最后10个赛季后,JUMA推出了纽约系列,而这次的发布也标志着JUMA在中国的首次亮相。在北京四季酒店的6楼水疗中心时尚品牌新店JUMA的第一个永久性的独立零售在中国店面

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JUMA

竺玛

Brother and sister Jamil and Alia Juma's lifelong experiences across four continents are embedded in their casually sophisticated collection, including playful and distorted signature prints which incorporate
culturally-based drawings and photographs. 

兄妹俩JamilAlia 用他们横跨四大洲的经历创造了JUMA  休闲又有深度的系列印花时装,包括俏皮和多变的标志性印花以及照片与手绘的美妙结合。

The JUMA collection is carried in coveted retailers such as Harvey Nichols Hong Kong, Ron Herman Los Angeles, Aishti Dubai, Calypso New York and Another Edition Tokyo. The company will also be launching flagship stores in China. The label has been worn by Nicki Minaj, Coca Rocha, Solange Knowles, Rachel Bilson, Rachel McAdams as well as Wu Mochou.

JUMA系列在香港的Harvey Nichols,洛杉矶的Ron Herman 迪拜的Aishti 纽约的Calypso以及日本东京都有出售。JUMA 公司也将在中国大陆迅速开业旗舰店。Nicki Minaj, Coca Rocha, Solange Knowles, Rachel Bilson, Rachel McAdams 以及吴莫愁都曾倾慕并在公开场合身着JUMA

www.jumastudio.com

Four Seasons Hotel Beijing

北京四季酒店

As the world’s leading operator of luxury hotels, Four Seasons Hotels and Resorts currently manages 93 properties in 38 countries.  Open since November 2012, Four Seasons Hotel Beijing provides a preferred address for both business and leisure travelers, and the highly personalized, anticipatory service that Four Seasons guests expect and value around the world.  Recent awards and honors include “Best Conference Hotel of the year 2013” given by China BT MICE and “2014 Certificate of Excellence” given by Tripadvisor and Daodao.com. For more information on Four Seasons Hotel Beijing, visit press.fourseasons.com/beijing or check us out on www.fourseasons.com/beijing

作为世界领先的豪华酒店运营商,四季酒店集团目前在38个国家拥有93个酒店。自201211月建立以来,北京四季酒店以商务和休闲旅客为主要客户群,以其高度个性化的,预见性的服务,享誉世界各地。最近的奖项和荣誉,包括由中国BT MICE给出的“2013年最佳会议酒店” ,由TripAdvisorDaodao.com给出的“2014年卓越证书”,。关于北京四季酒店的更多信息,请访问press.fourseasons.com/beijing