New York

 Some more pics from the Eva boutique party.  See them below:

Check out OAKNYC.com to shop some of the JUMA spring collection. click here

JUMA will be at both Capsule New York and Vegas this season showing the fall/winter 2010 collection. So check us out if you're going to be there!

To book an appointment, please call Jean @ 1.917.972.5862 or email at jean.george@juma.ca

*for industry only

Recently, Alia JUMA made a trip to NY for a 2010 Spring/Summer presentation of the JUMA collection. Below are some pics taken in Brooklyn from her iphone.

Some highlights: The pizza pic is of Adam Clark Estes (The Huffington Post), Alia Juma and Michael Gould. The barber pic, where Tariq is getting a haircut at 9:30pm before going out for dinner (they started calling him "hair" at his old investment banking job).

Rendez-Vous returned to New York for its second installment from September 18-21. Juma was there along with tens of other designers from across the country and globe. This time, only Alia was able to make the trip, but we had a great time hanging out at the show, and galavanting around Manhattan and Williamsburg.

Unlike Vegas, I made sure to take pictures of my favorite Juma pieces. It was a great collection, and I’m excited to see how consumers respond when the clothing hits retailers in a few months!

Here is a pic of Alia at the show in front of Juma’s hot, new banner showcasing pics from their most recent campaign.

One of my favorite women’s looks this season is this black v-neck dress. The body of the dress is made of a cotton knit fabric, but it is accompanied by a cotton-nylon blend woven that creates the interesting shape along the front. It reminds of the shape of a razor-back vest, which scoops down to create the oversized pockets. I think the dress is chic, forward, but understated. Very hot.

Naturally though, I focused more of my attention on the menswear. One of my favorite additions this season is a cropped version of the lablel’s popular drop-crop trousers. Big fan of the pockets added to the legs of the pants. Here’s a pic of a pair in charcoal.

I was also a big fan of the sweaters added this season. This gray, zip-up cardigan with the large pocket along the left side is one of my favorites. The pocket is created with a fabric of a contrasting texture…the same cotton-nylon blend woven used in the dress shown above, and in a lot of the other pieces this season. Once again, Juma takes a classic silhouette and makes it their own with subtle, yet incredibly thoughtful detailing. Loves it!

JUMA was featured on New York blog: Public Personae:

Canada: Home of the mighty moose, six time-zones, delicious bacon, and one of my new favorite lines, JUMA. Toronto based brother/sister duo Jamil and Alia Juma combined their creative powers to found their eponymous label, bringing with them their respective experience as an investment strategist and an actress/model fashion designer. I had first seen JUMA’s A/W 09 collection at Rendez-Vous NYC a few months ago and was excited to have the recent opportunity to see their collection a second time, but this time in a much more intimate setting. Their men’s and women’s fall 2009 collection fuses tailored with easy-going and a subtle south asian influence seen in the drop-crotch pants that JUMA calls “Kurtas.” I’m particularly struck by what is, in my mind, the centerpiece of the women’s collection– the fantastic kurtas jumpsuit. I love the structured bodice paired with the drapey harem. Wear it with anything from a tux shirt to a tee shirt…done. The simplicity of JUMA’s palette and pieces is also incredibly refreshing. Their focus is a keen attention to details, and I know I really take pleasure in being able to discover the surprise features on each of JUMA’s pieces such as the crisp button-down with a reinvented wing-tip. JUMA also makes me want to wear a suit. I know that I don’t talk about men’s collections too often but their low-crotch pants paired with crop jacket would be awesome on any guy or daring gal. 

Pay attention because you’ll surely be seeing a lot more from these talented Canadian siblings in the near future…OAK has already picked up pieces from their line. You can also buy pieces from their S/S line on JUMA’s website.  I’m partial to the black pouch top that I was quite excited to walk away with (pictured below). I feel like I could quite easily wear this top for the next thirty days straight. Its faint origami architecture and soft cotton panels on the shoulders makes it even more amazing in person…

To view the blog, click below:

http://www.publicpersonae.com/blog/2009/04/juma/

When traveling, we like to take photos of people, places and objects that are inspiring....it helps with the creative process of designing the next collection...below are a few shots that we found interesting:

We stayed in New York for a little bit after the Tradeshow to catch up with friends and people in the industry...Some pics below.

Pictured are:

Alia Juma at friends place

Candice (Pink Sugar Boutique, Calgary) at Mercer Hotel

Katie (Pink Sugar Boutique, Calgary) with Alia JUMA at Mercer Hotel

Alia Juma, Kylee Maki (Philip Sparks Agent), Andrew Sardone (Now Magazine)....we were at Phil's hotel room hanging out and checking out the diggs..

Alia Juma with Philip Sparks at Freemans Restaurant in Lower East Side

Andrew Sardone (Now Magazine) with Natalie Lecomte (Holt Renfrew) at Freemans...

We exhibited the 2009 Fall/Winter Mens and Womens Collection in New York in February that just past.  Below are some of the pics at the actual event:

JUMA will be exhibiting their 2009 Fall/Winter Collection at the event.  Media and buyers can book appointments by the following contact:

info @ juma.ca and/or telephone 416.829.6566