juma

Below are some pictures of us hanging out there with our agents and friends:

Click here to see the post.

Casual, yet unexpected...perfect for work, yet somehow able to be worn for day or night. I love designers that can mesh seemingly opposite aspects of a piece, into a wardrobe essential workable in any and every situation. It's why I've fallen in love with JUMA brand! The brother and sister team of Alia Juma and Jamil Juma have compiled looks for both men and women that simply stated...are perfect! The Canadian label is found in a host of stores throughout Canada, the U.S., and Japan such as Fred Segal, By George, and Caravan.

While each have their distinct roles in the JUMA brand, the sibling duo co-designs the collection that continues to grow in popularity in help due to their runway shows at Toronto Fashion Week and much publicity in numerous international magazines.

How did the concept of JUMA emerge?

The concept of JUMA is basically designing clothes that we would like to wear. Alia and myself work in a creative environment and hang out with creative people. Our clothing is a product of that environment.

I know when I was growing up, the last thing I would have wanted to do is work with my brother! What’s it truly like working so closely with your sibling? 

Working with my sister Alia is amazing. There are no formalities or office politics. I can be myself and do my work. I believe the same goes for her as well. We have an understanding of each others boundaries and work around that. We also appreciate and respect each others work and feed off each others ideas. Its a harmonious relationship.

Do you notice any varying trends between your clients in Canada and your clients in the US?

For our particular customer, there is no difference in the way they dress. Our customer likes to wear unique, individual looks that hint downtown and sophistication no matter where they live. Our girl and boy is a person that gets fashion but doesn't need to be flashy. A more understated look. They can be living in New York, Vancouver, Dallas or Tokyo but they have the same mindset and taste.

What trends were you excited about for spring/summer? For the upcoming fall season?

To be honest. I know it sounds cliché but we don't really pay attention to what trends are going on. We subconsciously integrate it into our looks just by the feel of the environment but we don't consciously say "red" is hot and we need to put it in our collection. We just design what we want to wear and what our customer wants to wear and the direction has to feel right to us.

Your line is full of classic silhouettes with a little bit of an “edge,” an unexpected quality. How do you keep your designs fresh from season to season? Is there a specific design element you try to impress on each of your pieces?

We take silhouettes from the East and integrate it with silhouettes that are classic in the West. We update and modernize these silhouettes using unique design details and fabrications. Each season we evolve the look to what we feel is reflective of our and our customers environment and needs.

Getting to know Jamil...

Color of your kitchen walls: white...crisp looking.
Favorite thing to do on a Friday night: home with a friend having a drink and talking about whatever. Maybe catch a party if there is good music playing that night. 
Favorite Indulgence: traveling anywhere with no hotel booked until I arrive and figure it out.
Favorite Food: South Indian
What's on Your Wish-list: I've got everything I want...I just want to continue to evolve, learn, and grow.
 

Come visit us at The Palms Place August 31st - September 2nd, 2009, where you will have the opportunity to view our 2010 Spring/Summer Collection for men and women. Enjoy no hassle access to the show, complimentary shuttle service available from Project, invitation to the GUILD opening night party and unlimited access to GUILD including complimentary meals and drinks. 

For Buyers and Media only.  RSVP: info@juma.ca This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Palms Place Hotel & Spa
4381 West Flamingo Road
Las Vegas, NV 89103

August 31st - September 2nd, 2009

Monday 31st :             12:00 pm - 9:00 pm

Tuesday 1st:               12:00 pm - 9:00 pm

Wednesday 2nd:         9:00 am - 12:00 pm

For more info visit: www.guild-show.com

Below are shots of our 2009 Fall/Winter collection.  Photos by Justin Borbely, Styling by Richard Autio, Make up by Sandra Yang...

Above is a picture of Owner, Regine at Victoire in Ottawa, Canada. We passed by her store from a trip to Montreal.

JUMA styled with Complex Geometries...on OAK website...

Full images at: http://coutequecoute.blogspot.com/2009/06/online-shopping-at-oak-nyc-back-in.html

In the midst of developing the Mens Spring/Summer 2010 line we took a break to hang with Danielle Meder of Finalfashion.ca.  She came by last Friday to check out the new diggs, talk fashion and pick up a jacket. Here are some photos below.

Below is an excerpt from Finalfashion.ca:

On Thursday, Juma had a trunk show at UPC in Yorkville - here is Alia just as the night is beginning.  They were going to be followed around all night by a crew from Fashion Television - looking forward to seeing the profile.

Full story at: http://finalfashion.ca/a-weeks-worth-06-06-09/

Reputed fashion illustrator, Danielle Meder, puts together a fashion illustration as part of our sponsorship for her lifestyle/fashion website:

www.finalfashion.ca

 Below is a rough sketch and the final image: