alia juma

Check out these pics of Design Director Alia Juma enjoying Tapanyaki in Guangzhou, China

Every couple of months, we travel to Asia (China) and we will be posting photos of that experience.  So far, we have been to an amazing city called Shenzen.  This is a relatively new city that had a population of 13,000 people 30 years ago.  Now, the city boasts 30 million people!!  Yes, the size of Canada in 30 years time....unbelievable.  We cant get our heads around that fact.  Anyways, here are a few daytime pics.  We will update with some more interesting pics as they come.

 Here are some additional photos taken with us at the Prince Peter Fashion show. Check out the pics below:

We went to the Peter Prince fashion show in New York to see the upcoming 2010 fall winter collection.  Check out the pics below:

We recently launched our 2010 Spring/Summer video at Serpentine to an audience of Toronto's fashion industry. It was a great party! Check out these pics from the event below:

We decided to use a hijab for the 2010 Spring/Summer shoot.  We were all trying to figure out how to put one on.  Finally figured it out using Youtube....

Stay tune for our upcoming website launch in Mid-January 2010 to see how the campaign shots came out!

PicturedRonnie (Elmer Olsen Models) getting a fitting by Richard Autio (stylist), Sandra Yang (make up, Martina with Alia Juma (Design Director, Justin Borbely (photographer), Oksana (Elmer Olsen Models)

We went to the Carte Blanche - Photo Exhibition/Party a few weeks back. The party was to showcase photography by Justin Borbely, Karen Roze as well as a few other local photographers.  We went to check it out and below are some pics.

pictured are Alia Juma, Jamil Juma, Justin Borbely, Karen Roze

Here are some shots of Toronto Fashion Week. Actually, this all happened the week before TFW started. We thought we would check out a few shows of friends of ours.

Below was some scenery at the Greta show, which took place at Audi headquarters and some pics from the Hudsons BayThe Hudsons Bay Company (HBC) had a party to showcase the newly upgraded St.Regis Room. The space was designed by Yabu Pushelberg and looked amazing.

There are also some pics of the Philip Sparks show.  The show took place in his studio.  Love the history and grittyness of his space.  Good show too...

Pictured are Wendy Wong (designer - Beatrice Holloway) with Jamil JUMA below,

Here are some additional photos that were taken at a show in New York called RendezVous. We had some editors and buyers meet with us to view our upcoming 2010 Spring Summer line.

The space had a unique feel to it combining elements from log cabins and industrial spaces. It worked well with the display of the collection.

Pictured is Alia JUMA is showing our new overlay dress to an editor, and Alia JUMA and Tariq Dixon (Gilt),