'Jamil and Alia Juma are the brother and sister team behind Toronto based, Juma. Alia, a former model, studied fashion design at George Brown College while Jamil got a degree in Biosystems Engineering at McGill University. The well-traveled pair who have considered Kenya, Congo and Kazakhstan as home, draw influence from their nomadic lifestyles for their designs. Since its 2003 inception, Jamil and Alia have been co-designing every Juma piece, applying their latest travels to the timeless and eclectically fashion forward pieces of each season. Sticking to the minimalist aesthetic they know best, this spring’s collection is sportswear inspired with harem pants, men’s shorts, sleeveless vests, and sheer layers in of the moment shades of khaki, beige and black.'
Check out this post on JUMA in LouLou Magazine. click here.