Behind The Scenes

 Check out these pictures that we took behind the scenes of the shoot for our fall 2010 collection! Keep posted for the online store, these items will be available for online purchase soon.

Check out this story about JUMA featured on the WWD website and paper...

We just got emailed a pic of Alia Juma at the Thompson Hotel in Toronto (Aug 6, 2010)...We think she looks good!

Sometimes at the Juma studio we like to get a little creative...so recently we took the scarves and photographed them in the freight elevator. 

Check out these pics of Design Director Alia Juma enjoying Tapanyaki in Guangzhou, China

Our fall/winter 2010 collection video has been entered into a contest put on by blogger Tavi Gevinson and Diane Pernet. If we win the video will be screened at an event in Paris. Click to vote!

Canadian Actor Fiona Byrne who stars as Natalya in Soulpepper Theatre's A Month in the Country' wears Juma in the National Post. Check it out!

Check out Juma at ENK in New York. This is an industry event, so if you're industry then come check us out!

Recently we went to a party at the Drake General Store in Toronto to celebrate the opening of their third store. As you can see from the pics, the store had loads of interesting merchandise and an interesting atmosphere that makes it a pleasure to shop in. If you're in the area it's definitely a place worth dropping into.

Check out these pics from the party...

Yesterday we hung out with members of the band The Hoof and the Heel.  They are here from Montreal and stopped in for dinner.  We've posted some pics from the evening, and their video for the song 'Fireworks'.

They're going to be playing at the Drake Hotel in Toronto this Saturday for NXNE at 10pm, so check them out!