JUMA on Public Personae (New York)

JUMA was featured on New York blog: Public Personae:

Canada: Home of the mighty moose, six time-zones, delicious bacon, and one of my new favorite lines, JUMA. Toronto based brother/sister duo Jamil and Alia Juma combined their creative powers to found their eponymous label, bringing with them their respective experience as an investment strategist and an actress/model fashion designer. I had first seen JUMA’s A/W 09 collection at Rendez-Vous NYC a few months ago and was excited to have the recent opportunity to see their collection a second time, but this time in a much more intimate setting. Their men’s and women’s fall 2009 collection fuses tailored with easy-going and a subtle south asian influence seen in the drop-crotch pants that JUMA calls “Kurtas.” I’m particularly struck by what is, in my mind, the centerpiece of the women’s collection– the fantastic kurtas jumpsuit. I love the structured bodice paired with the drapey harem. Wear it with anything from a tux shirt to a tee shirt…done. The simplicity of JUMA’s palette and pieces is also incredibly refreshing. Their focus is a keen attention to details, and I know I really take pleasure in being able to discover the surprise features on each of JUMA’s pieces such as the crisp button-down with a reinvented wing-tip. JUMA also makes me want to wear a suit. I know that I don’t talk about men’s collections too often but their low-crotch pants paired with crop jacket would be awesome on any guy or daring gal. 

Pay attention because you’ll surely be seeing a lot more from these talented Canadian siblings in the near future…OAK has already picked up pieces from their line. You can also buy pieces from their S/S line on JUMA’s website.  I’m partial to the black pouch top that I was quite excited to walk away with (pictured below). I feel like I could quite easily wear this top for the next thirty days straight. Its faint origami architecture and soft cotton panels on the shoulders makes it even more amazing in person…

To view the blog, click below:

http://www.publicpersonae.com/blog/2009/04/juma/