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 Check out these pictures that we took behind the scenes of the shoot for our fall 2010 collection! Keep posted for the online store, these items will be available for online purchase soon.

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Kvell Jewellery was featured in the National Post recently...it's sold on the Juma online store. Check it out!

Check out this story about JUMA featured on the WWD website and paper...

Check out these images of the first ever underwater sculpture park, located in Grenada, West Indies. They were created by english artist Jason de Caires Taylor. He sculpted these with the intention of creating an artificial reef for marine life to populate...which seems to be working quite well from what these photos show. It's like they're being decorated by living organisms. They are actually attracting different kinds of planktons and corals...should be interesting to see what they look like in a couple of years..

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Check out these images of the Norwegian Cage skirt on bloggers Tavi Gevinson, Susie Bubble as well as a couple other images of people wearing it.

The skirt is available in black on our online store. Check it out!

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We just got emailed a pic of Alia Juma at the Thompson Hotel in Toronto (Aug 6, 2010)...We think she looks good!