JUMA

fashion . home . gifts . interiors


Brother and sister, Jamil and Alia Juma's lifelong experiences across four continents are embedded in their casually sophisticated collection including their playful and distorted signature prints which incorporate their cultural based drawings and photographs. 
 
哥哥Jamil和妹妹Alia 跨越了四大洲收集和体验各地的风俗习惯和文化生活,这些奇妙而丰富的经历是他们日后创作顽皮而多变的标志性的印花的素材来源。兄妹二人的大部分童年都在刚过和肯尼亚度过,直到长大后依然保持这种原始家族的生活方式和方法。
周末时,他们会在市场上坐几个小时看当地工匠对于木材和骨制品的复杂雕刻工艺。他们还观察到马赛族人把他们的艺术和饰品销售给游客。二人经常散步在美丽的蒙巴萨海滩,他们收集美丽的贝壳,观察野生动物。 

Naila & Alia Juma in Mombasa, Kenya

Naila & Alia Juma in Mombasa, Kenya

Growing up, the duo spent a large portion of their 
childhood living in the Congo and Kenya, immersing themselves in the local way of life. Weekends were spent in markets where they would sit for hours watching local craftsmen carve intricate designs into wood and bone for trade. They would also observe the Masai tribesmen bring their art and trinkets to sell to tourists. The duo would take beach excursions to Mombasa where they would collect sea shells on the beach and observe the wildlife. 

Alia, Naila & Zaher Juma in Mombasa, Kenya

Alia, Naila & Zaher Juma in Mombasa, Kenya

Alia & Naila JUMA in Mombasa, Kenya

Alia & Naila JUMA in Mombasa, Kenya

In their later years, the duo lived in Kazakhstan where they spent time with their family picnicking in the outdoors, observing the mountain people and their customs. The siblings observed how the local people would survive in huts decorated with ornate blankets embroidered with batik and mirrors hanging on the walls and thick woolen carpets strewn on the floors for warmth. They watched the Kazakh’s adorn themselves in elaborately embroidered kaftans, which are tapestry printed dresses worn with wool trimmed velvet hats.  

Naila Juma in Almaty, Kazakhstan and Moscow, Russia

Naila Juma in Almaty, Kazakhstan and Moscow, Russia

They spent time travelling through Karachi, walking through bazaars watching the local artisans dye silks and hand embroider fabric for saris for the local designers. They spent hours on end with their mother at the tailors helping her sift through piles of brightly color silks and books upon books filled with clothing embroidery. These images left cultural imprints with the Juma's, and those imprints are the basis of many of their signature prints that are all carefully hand drawn and photographed.

Alia & Naila Juma in Karachi, Pakistan

Alia & Naila Juma in Karachi, Pakistan

In between international cities, Alia and Jamil lived in various North American cities including Los Angeles, Vancouver, Montreal, Toronto and New York where they went through schooling and spent time working on their collection, surrounding themselves amongst friends working in contemporary music, graphic design, film, photography and fashion. The line is an expression of their upbringing mixing their childhood experiences with their eclectic lifestyle. JUMA is their last name which is the Arabic word for Friday.

The JUMA girl is refined and discreet with a subversive and individualistic side to her.  

The JUMA collection is carried in coveted retailers such as Harvey Nichols Hong Kong, Ron Herman Los Angeles, Aishti Dubai, Calypso New York and Another Edition Tokyo. The company will also be launching flagship stores in China. The label has been worn by Nicki Minaj, Coca Rocha, Solange Knowles, Rachel Bilson as well as Rachel McAdams.  

长大后,两人住在哈萨克斯坦,他们花时间与家人野餐,户外,观察山区人民和他们的习俗。当地人用精心制作的刺绣和印染装饰房屋,形状奇特的镜子和厚厚的羊毛毯挂在斑驳陆离的墙上,每到节日盛典都会看到精心裁剪的礼服和天鹅绒的帽子,厚重的文化气息给兄妹俩极大的影响。他们到卡拉奇旅行,通过集贸市场看当地的工匠染丝绸和手工绣花面料。他们会花几个小时帮助母亲裁剪衣服和印染各种丝绸。这些生活中的图像JUMA的设计打下了深深烙印,随后诞生的各类标志性的印花都是手工的精心绘制和当时当地的拍摄影响。



Zaher & Naila Juma in Kericho, Kenya

Zaher & Naila Juma in Kericho, Kenya


Alia & Jamil JUMA

Alia & Jamil JUMA

DESIGNER BIOGRAPHY

Alia attended George Brown College and worked as an assistant designer at various design houses. A graduate with a degree in Biosystems Engineering from McGill University, Jamil worked as an investment strategist before entering the fashion industry.

Both Alia and Jamil are well-travelled and have lived in exotic locales such as Kenya, Congo and Kazakhstan as well as all over North America including Vancouver, Montreal, Dallas, Los Angeles and Atlanta. In their spare time, the siblings have actively volunteered with various charities including the MAC Aids Fund and Mission 1 World.